our solution

why are we unique

NFC

NFC enabled health card which interfaces with the mobile application to share/update medical history in an instant and offline manner

BIOMETRIC

offline fingerprint or facial biometrics, serves as an authentication mechanism to confirm that the beneficiary has met the healthcare provider 

GPS

GPS coordinates for identification of high risk beneficiaries, clusters
and accountability to confirm the provider has reached the health camp 

ENGAGEMENT

automated, dialect specific, targeted voice calls for beneficiary health awareness and reminders to attend health camps

AI/ML

AI models for health worker diligence guides identification of high quality data, enabling us to predict adverse maternal and infant health outcomes

TRUST

we co-designed our solution with the community over 5 years, employing human-centered design and cultural sensitivity along the way

our reach

beneficiaries

12 MILLION

villages

35,000

health workers

58,000

impact stories

Impact Stories

Case Study I

Maternal Eclampsia

EVERY YEAR 420,000 PREGNANT WOMEN HAVE HIGH RISK DELIVERIES IN RAJASTHAN. PRIYANKA’S ANTENATAL HEALTH DATA ALERTED KHUSHI BABY MONITORS TO CONDUCT A HOME FOLLOW-UP. SHE WAS HAVING CONVULSIONS FROM LIFE-THREATENING ECLAMPSIA. SHE WAS CARRIED IN A COT TO THE HIGHWAY AND TAKEN BY AMBULANCE TO THE NEAREST HOSPITAL 80KM AWAY. HER LIFE WAS SAVED.

3ie Impact

Report, 2020

THE KHUSHI BABY DIGITAL HEALTH SOLUTION WAS EVALUATED IN A 2-YEAR RANDOMIZED CONTROLLED TRIAL, WHICH FOLLOWED 3200 MOTHERS ACROSS 584 VILLAGES. MOTHERS IN VILLAGES WHERE THE KHUSHI BABY SYSTEM WAS ACTIVE WERE 1.66 TIMES MORE LIKELY TO HAVE THEIR INFANT BE FULLY IMMUNISED BY 12 MONTHS OF AGE. THEIR CHILDREN WERE ALSO 0.26 TIMES LESS LIKELY TO SUFFER FROM ACUTE MALNUTRITION.

Case Study II

Infant Malnutrition

A KHUSHI BABY FIELD MONITOR CAME ACROSS 11-MONTH OLD RADHIKA, SUFFERING FROM SEVERE ACUTE MALNUTRITION DURING A HEALTH CAMP VISIT. THEY FOLLOWED-UP AT THE HOME WITH RESPECTFUL URGENCY, PERSUADING THE FAMILY TO GET RADHIKA ADMITTED AT THE MALNUTRITION TREATMENT FACILITY. AFTER THREE WEEKS OF CRITICAL CARE, SHE IS NOW ON THE PATH TO RECOVERY.

help us reach more families

$1M Pledged
$0.5M Gap
$1.5M Matching Fund Pending

As a GAVI infuse pacesetter, Khushi Baby is eligible for matching funds. If we raise 1.5M USD through private organizations, The Bill and Melinda Gates Foundation will match the amount, providing us with a total of 3M USD to:

  • secure a 3 year runway
  • scale to multiple states in India
  • impact 50M+ Beneficiaries

How?

  • In 2020, we entered into a 3-year legal partnership with the Department of Medical, Health and Family Welfare in Rajasthan, as The Nodal Technical Service Provider
  • In 2020, the Central Ministry of Medical, Health and Family Welfare sanctioned 2.5M USD to scale our digital health innovation across Rajasthan
  • Currently, as part of our COVID-19 response, the Khushi Baby mHealth platform is in the hands of 50,000 health workers
  • Our platform is government owned and institutionalized in Rajasthan’s tier-4 State Data Center