About us

In 2014, Khushi Baby was born out of a classroom project at Yale University. Over 5 years, we have grown into a 30 member team based in Rajasthan. Together, we tie tradition with technology to uplift community healthcare, especially reproductive and child health (RCH), for underserved populations in rural India.

13M+

Beneficiaries

60K+

Healthworkers

35K+

Villages

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Impact Stories

Improving immunization, nutrition and antenatal care in rural Udaipur

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Solutions

Our solution consists of a mobile application for the village level ASHA (Accredited Social Health Activist), sub-center level ANM (Auxiliary Nurse Midwife) and primary health center MO (Medical Officer). For beneficiaries, we have created a health card, which stores their medical history in a near-field communication (NFC) chip. For community engagement, we send automated voice call reminders to beneficiaries in the local dialect. And finally, we provide health officials with dashboard analytics, so that they can take action in real-time. Altogether, we have created a longitudinal platform to ensure offline, informed, and accountable screening, referral and follow up care.

unique features

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NEAR-FIELD COMMUNICATION (NFC)

An NFC chip, embedded in the beneficiary health card, stores medical history. The card interfaces with the health worker's mobile application to share/update medical history in a contactless, instant and offline manner.

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BIOMETRIC ACCOUNTABILITY

The health card also stores the beneficiary's fingerprint or facial biometric template. At the point of care, the health worker conducts a live match with the stored template to confirm an interaction with the correct beneficiary.

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GPS TRACKING

Our health worker mobile application captures the GPS point for both the health center and the household. In this way, we can confirm whether the health worker has reached the facility and utilize GIS mapping to identify clusters of high risk cases.

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COMMUNITY ENGAGEMENT

We send automated, dialect specific, targeted voice calls to share health information and reminders to attend the health camps.

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ARTIFICIAL INTELLIGENCE

Our extensive data sets enable us to build AI models to predict health worker diligence and filter high quality data to predict adverse maternal and infant health outcomes.

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CULTURAL INTEGRATION

Our solution has been co-designed with the community and health workers over 5 years, employing human-centered design and cultural sensitivity along the way.

Research & Case Studies

Khushi Baby's research spans rigorous impact evaluations, policy, and epidimeology. Our technology impact is rooted in human effort - we request you to take the time to learn about lives saved through our case studies.

Maternal Eclampsia

Every year 420,000 pregnant women have high risk deliveries in Rajasthan. Priyanka’s antenatal health data alerted Khushi baby Field Monitors to conduct a home follow-up visit...

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Impact Evalution 2020

A 2-year, 3200 mother randomized controlled trial showed that mothers receiving care under the Khushi Baby system were 1.66 times more likely to have their infant...

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Infant Malnutrition

A Khushi Baby Field Monitor identified 11-month old Radhika, suffering from severe acute malnutrition during a health camp in the village of Hamited...

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Help Us Reach More Families

As a GAVI infuse pacesetter, Khushi Baby is eligible for matching funds. If we raise 1.5M USD through private organizations, The Bill and Melinda Gates Foundation will match the amount, providing us with a total of 3M USD to:

  • secure a 3 year runway
  • scale to multiple states in India
  • impact 50M+ Beneficiaries
How?
  • In 2020, we entered into a 3-year legal partnership with the Department of Medical, Health and Family Welfare in Rajasthan, as The Nodal Technical Service Provider
  • In 2020, the Central Ministry of Medical, Health and Family Welfare sanctioned 2.5M USD to scale our digital health innovation across Rajasthan
  • Currently, as part of our COVID-19 response, the Khushi Baby mHealth platform is in the hands of 60,000 health workers
  • Our platform is government owned and institutionalized in Rajasthan’s tier-4 State Data Center


Our Reach

Our longitudinal reproductive child health solution is functional in the District of Udaipur and our COVID-19 tracking platform spans across the state of Rajasthan. Altogether, we have reached 13 million beneficiaries over 3 years.

Latest News & Blogs

How this NGO is getting tech-enabled community health monitoring right

Jaipur-based Khushi Baby is changing the face of last mile community health monitoring in Rajasthan with technology...

Tracking COVID-19 Vaccination in India

Khushi Baby is helping Rajasthan conduct a digital health census in order to pre-register priority groups for COVID-19 vaccination via a tested mobile platform.

Reimagining health records at the last mile

Devli, a mother of a six-month-old girl, walks kilometers, her child in hand, across rugged terrain and 100+ degree weather...

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